Strong AI, What is it?

Strong AI, What is it?

What exactly is strong Artificial Intelligence (AI)? Strong AI is a term used to define a form of artificial intelligence comparable to that of a human. If such an intelligence were to exist, we would not need to cram gigabytes of examples into computers in order for them to solve complex problems. Moreover, the existence of strong AI would imply a machine capable of deliberate and conscious reasoning, as well as feeling emotions and expressing intentionality and creativity. When will this kind of AI exist? Not tomorrow, that’s for sure. There are those who strongly believe that human-level general intelligence is possible, such as Ray Kurzweil, a transhumanists and Google’s Director of Engineering. While the feat accomplished by the DeepMind’s AI-based Alphazero is impressive (it managed to beat Stockfish, the best chess program, after only a couple of hours of training or learning), this remains a form of weak AI. It simply demonstrates a significant jump in a computer’s ability to learn and deal with combinatorial explosion in the closed world of chess. It has only one objective: to kill. We should remember that the expression check mate comes from the Arab expression al cheik mat, meaning the king is dead.

Mozart teaches us that music and musicians are timeless. This is true in other domains of human intelligence such as the arts, philosophy, ethics, love, etc. These are the abilities that define our lives and give them meaning. That which gets us going, but remains a choice. That which transcends us. A human made up of models and experiences (his/her datasets) would be one-dimensional. We would consider such a person unintelligent..and dangerous.

Spider-man’s uncle said “with great power comes great responsibility”. It is understandable why Elon Musk has warned us about the dangers of using AI for military objectives. His arguments bring forth important ethical questions and convey the need for world-wide regulation on this subject. For me, as the CEO of a technology company and an active participant in this technological revolution I am more concerned with delegating out intelligence to a weak AI, than the emergence of a strong AI that can rival the intelligence of humans. One needs to be realistic; before the arrival of Terminator there are the Trumps of this world. Weakness can emerge from things other than weak AI.

It is easy for decision-makers to be seduced by the spectacular feats accomplished so far by current AI systems. To give into our desire for intellectual comfort and to delegate our conscience to these automated chess-players. There is a need for ethical regulations because weak AI should not be synonymous with comfort or a decline in the use of human qualities for our strategic decisions. These regulations are needed to question and perfect weak AI, in order to make both human and artificial intelligence more intelligent.

Written by Bernard EUVERTE, CEO&founder of WorkIT Software

Press release

Press release

The newest online service that enables brands and e-merchants to know their market and define their strategy, all in real-time!

WorkIT Software, a leader in smart data for e-commerce, will present a sneak preview of its newest service “WorkIT Insight”, during MedPi 2018 (from April 4th to 6th). In the ever-changing world of e-commerce, this new service meets the strategic responsiveness needs for brands and e-merchants. It enables them to understand their market and their customers in real time, and adjust their strategy in record time.

WorkIT Software is taking another bold step forward in its e-commerce information services, with the launch of “WorkIT Insight” and “WorkIT Insight for Tracker”: a unprecedented solution for analysis and decision-making. The goal is to provide the most accurate e-commerce monitoring and the most relevant analysis, to bring maximum responsiveness to its users.

By aggregating all the competitive data at a glance, WorkIT Insight calculates the key-indicators (prices, promotions, availability, customer reviews, popularity), and allows brands and retailers to refine their positioning with optimal responsiveness. The proposed dashboards range from the most general data to the most targeted, to easily identify any potentially abnormal situations, then explain them thanks to drill-down functions, change of analysis axis, or a combination of key-indicators, to propose courses of action.

“We are very excited to be launching this new service, which will provide a new competitive advantage to our customers, through the quality of its data and analysis”, commented Bernard Euverte, CEO of WorkIT Software. “Of course, we all know Grisham’s saying that “information is power”. Still today it is necessary to have the most up to date e-commerce information, to be able to understand all this information easily and … before the others. To act in the most accurate manner possible before others. This is the vocation of WorkIT Insight, which we will be presenting during the sneak preview at MedPi, and we will also launch from 09/04/2018, both as an autonomous strategic solution, and in integration to enrich our best-selling WorkIT Tracker solution”.

WorkIT Software will be present at MedPi 2018, stand T40, at the Porte de Versailles, from April 4 to 6 2018.


For more information:
Mr Richard Legendre
, Product Manager of WorkIT Software, is available to answer your questions and give further information, about the quality of the provided data including all the analysis abilities of WorkIT Insight.


Mob.: 06 22 30 25 24


About WorkIT Software

With over 180 customers in Europe, WorkIT Software is the leader of smart data for e-commerce. Thanks to its global database and catalog of e-commerce products, analytics, alerts and benchmark software solutions, WorkIT Software provides its valued customers, distributors and major brands, a 360 degree vision of their market, in real time.

Foundation: French company founded in 2006

Products processed every day: 100 million

Markets analyzed every day: 44

Global presence: 27 countries

Workforce: 250 employees

Offices and production centers: Paris, Londres, Düsseldorf, Madrid, Monterrey, Antananarivo and Madurai.