Competitive Price Intelligence: 7 things to know

Competitive Price Intelligence is the practice allowing a company, a retailer or a brand, to track competitor’s prices on a permanent or regular basis, in order to monitor its position within the market relative to competitors.   1 • COMPETITIVE PRICE INTELLIGENCE:...

Learn about Minimum Advertised Price (MAP) in the US – Definition

In today’s multichannel world, it’s hard to keep the market balance and enable retailers to play on a level playing field. Some apply the “make it up in volume” policy, which allows them to offer lower prices and still generate high gross margins. However, this is...